MOMpreneur Monday: JOEY et CHLOE

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.

Ryan Seidman Psy.D. on Modern Boca Mom

Today’s featured Modern Boca MOMpreneurs are...Daniela Potter & Nikki Santa Eulalia: Creators of the JOEY et CHLOE Clothing Line.


Tell us a little bit about your background and what inspired you both to start your beautiful line, Joey et Chloe clothing!

Daniela: I grew up in Bavaria, Germany with my German mother, Italian father and four siblings. Both of my grandmothers were seamstresses and encouraged me to experiment with fabrics and bring my own designs to life. Upon graduating from high school, I was accepted to Istituto Marangoni to study Fashion Design at their three campuses in Milan, Paris and London. After design school, I remained in London working for Alexander McQueen, Burberry and Melissa Odabash, which gave me several opportunities to learn from the very best in fashion.

It was also in London where I met my American husband. We wanted to start a family and decided to move to Florida to raise our children in the quiet little town of Stuart.


After being a stay-home mom for a year, I started to really miss fashion. By chance, I met Nikki at a “mommy and me” music class. We clicked right away and both thought it would be so cute to wear the same clothes as our daughters. Soon after, we founded JOEY et CHLOE clothing, a mommy and me matching line. Being a mom is the sole reason why JOEY et CHLOE exists.

Nikki: I grew up in Miami, Florida with my father who immigrated to Miami from Cuba in the 1960s, my Cuban-American step-mother, and my Canadian-American mother. Growing up in Miami cultivated my passion for the Cuban and Latin culture. As a child, my sister and I had vivid imaginations and would spend countless hours entertaining the family by choreographing shows including several costume changes. My grandmother would also make us dresses. I remember spending hours watching her and feeling inspired.

mommy-and-me-outfits-joey-et-chloe-denim-victorian-flower-1 Joey et Chloe clothing

After high school, I attended business school in Miami, but decided halfway through I wanted to pursue my true passion: “fashion design”. After graduating with a bachelors in marketing and international business, I moved to Milan, Italy on my own to attend Istututo Marangoni and the international student fashion design program.

Living in Italy was a life-changing experience. Living in Europe and traveling every chance I got inspired me and shaped my design aesthetic. Upon graduating, I moved back to Miami and worked as a designer for many years until my husband and I decided to move to Stuart and start a family. After four years as a stay at home mom to my son and daughter,  I yearned to get back into the career that I loved and was lucky enough to meet a fellow graduate from Istituto Marangoni in our town! We instantly hit it off and began brainstorming the company.


What inspired your clothing line?

JOEY et CHLOE clothing was inspired by our daughters. We noticed they always wanted to mimic us. Something as simple as matching our clothes was an incredible bonding experience and we wanted to share that with the world.

Although this experience has been inspiring and empowering, it has also been the biggest challenge of my life. Balancing work and family is a skill I am still learning. I am grateful for my supportive husband who has been my biggest cheerleader. My kids are also proud of me and that means everything. I want to teach them that doing what you love and working hard is what makes you successful.

In less than 18 months, JOEY et CHLOE has produced three collections and is a thriving company.


What challenges have you faced?

Our business started with a few brainstorming sessions. We collected ideas and started working on our designs and samples right away. Because we both worked in fashion before, we already had a lot of contacts which made things like sourcing fabrics and trims a lot easier.

The most challenging thing (besides finding good seamstresses who could sew our garments in high quality without us having to commit to a big production run) of course is balancing business and our families. Looking back, we find it quite hard to believe that we got all of this work done and still found time to spend time with our husbands and little ones, even though at times we had to compromise.

Joey et Chloe clothing

What’s unique about your line and why should MBMom readers purchase it?

Our Mommy and Me Outfits incorporate exquisite, high-end fabrics that we import from Italy. We check every item ourselves to make sure the quality is perfect. There are other “mommy and me” brands out there, but we believe our sophisticated design is quite unique and are proudly made in America. We offer an almost ‘made to measure’ service. We always ask our customers for their measurements to make sure they get the perfect fitted dress. If they wear different sizes on the top and bottom, we can even custom cut the dresses.

For Modern Boca Moms who love to match with their little ones, JOEY et CHLOE is perfect for you!  Most of our clients buy our outfits for special occasions like weddings, Thanksgiving, Christmas and New Years.

mommy-and-me-outfits-joey-et-chloe-victorian-flower-3 Joey et Chloe clothing

What exciting things are happening with your business?

We are excited to venture more into the wedding industry. We are putting together a concept where you can pick any of our designs, a color theme, a fabric and then we can custom make dresses for your entire bridal party. This includes everybody who should be wearing your wedding colors.

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What do you both love about living and working in South Florida?Print

Daniela: The weather – I love the cool winters here (warm compared to German winters). I have to admit though; the summers are a little tough!

Nikki: The people are so nice! Growing up in a big city with lots of traffic, everyone was so busy and stressed. Living in Stuart, I go to the grocery store and the people who work there know my kids’ names and are so nice and helpful. It really is paradise.


Want FREE shipping? Use code FALL2016, good throughout October 2016.

Joey et Chloe clothing logo

Shop and follow JOEY et CHLOE clothing on Social Media:

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SUBSCRIBE to Modern Boca Mom here!

Modern Boca Mom Joey et Chloe clothing


Johnny Depp returns to the big screen as the iconic, swashbuckling anti-hero Jack Sparrow in the all-new Pirates of the Caribbean: Dead Men Tell No Tales. It’s a rip-roaring adventure that finds down-on-his-luck Captain Jack feeling the winds of ill-fortune blowing strongly his way. Deadly ghost sailors, led by the terrifying Captain Salazar, escape from the Devil’s Triangle bent on killing every pirate at sea—notably Jack. I love these movies!

Pirates of the Caribbean: Dead Men Tell No Tales Poster

Pirates opens in theaters May 2017 in 3D, RealD 3D and IMAX 3D! We can’t wait!

Check out the PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES Trailer and Teaser Trailer released last year below:

The rip-roaring adventure finds down-on-his-luck Captain Jack feeling the winds of ill-fortune blowing strongly his way. Deadly ghost sailors, led by the terrifying Captain Salazar (Javier Bardem), escape from the Devil’s Triangle bent on killing every pirate at sea—notably Jack. Jack’s only hope of survival lies in the legendary Trident of Poseidon. To find it, he must forge an uneasy alliance with Carina Smyth (Kaya Scodelario), a brilliant and beautiful astronomer. He must also work with Henry (Brenton Thwaites), a headstrong young sailor in the Royal Navy.

At the helm of the Dying Gull, his pitifully small and shabby ship, Captain Jack seeks not only to reverse his recent spate of ill fortune, but to save his very life from the most formidable and malicious foe he has ever faced.

I’m also loving the new movie poster, just released. What do you think?


Student Empowerment: 7 Ways to Empower Young Minds

The task to empower young minds is certainly not an easy one. It can have its challenges, especially in regards to academic success. Many find academics to be challenging in their own right, leaving the task of student empowerment slightly more difficult as well.

Despite the challenges involved, there are a few ways to empower young minds effectively. Young minds are indeed the future, and with positive support, you can make a big impact in your student’s future. Let’s put on those brainstorming caps and look at 7 ways to empower young minds.

Student Empowerment

  1. Empower Young Minds by Encouraging Soul Searching

This may seem a bit whimsical in nature, however, in order to empower young minds, students need to have their heart into it. Forcing a student to achieve is like herding cats, unless you find out what it is they truly want in life.

Student empowerment involves asking him or her what they want to achieve. Discuss strengths and weaknesses, and begin developing a list of resources and support channels to ensure success.

  1. Set Attainable Goals and Keep Students Motivated

By setting attainable goals your student will stay motivated to continue achieving. Long-term goals are fantastic, however, short-term goals that offer weekly and monthly success are just as important.

  1. Put Talent and Passion to Work for Student Empowerment

Have you ever done a job you simply weren’t interested in? Many have, and it certainly doesn’t feel too empowering. By employing the talents and passion of your student, you are setting them up for success.

On the other hand, if your student’s dream is to become an astronaut, but their science and math is slightly below average, don’t let them give up. Hard work is often an attribute of the most successful in the world.

  1. Empower Young Minds Using Determination

The hard work and determination a student puts toward their education will become a lifelong trait.

Explain to your student how difficult things may get, but they are never alone. Show them how they can easily access resources and find support to achieve. Student empowerment comes with a lot of communication. Keep those discussion channels open.

Student Empowerment

  1. Let Your Student Know that Success and Achieving Goals is Not Always Possible

This could be seen as counterintuitive, but it is in fact a very important life lesson for students. In order to empower young minds, you have to be honest. There will be times when a student will struggle to meet expectations.

Tell your student it is not failing that people will see, but it how you handle those failures. Struggle is inevitable, and in order to empower young minds, you need to teach them how to get back on the horse.

  1. Use Social Media to Your Advantage

Social media is often seen as an enemy when it comes to empowering young minds and having them succeed academically. However, social media can be a powerful ally in your efforts to connect with your students.

You can develop a social media presence that lets students share achievements and post goals. Students can also use the social media platform to encourage and offer support to peers.

  1. Empower Young Minds Through Enthusiasm

You can’t simply tell a student to do a good job and simply hope for the best. You need to be as enthusiastic as you want them to be. This will not only show them you care, but it will also empower them to take matters into their own hands.

It can be easy for you to get negative if your student is simply not performing at the level you know he or she can. However, it is vital to stay upbeat and keep the atmosphere positive. Offer more resources that will allow your student to achieve, and keep the experience fun!

More Disney’s MOANA Coloring Sheets & Activity Downloads

Walt Disney Animations Studios’ has just sent Modern Boca Mom even more new MOANA coloring sheets and activity downloads!

The film, starring Auli‘i Cravalho(voice of “Moana”) and Dwayne Johnson (voice of “Maui”), opens in theatres in 3D this Thanksgiving!

moana-trailer-final-poster MOANA Coloring Sheets

Download MOANA Coloring Sheets & Activities Below












Three thousand years ago, the greatest sailors in the world voyaged across the vast Pacific. They discovered the many islands of Oceania. But then, for a millennium, their voyages stopped – and no one knows why. From Walt Disney Animation Studios comes “Moana,” a sweeping, CG-animated feature film about an adventurous teenager who sails out on a daring mission to save her people.

During her journey, she meets the once-mighty demigod Maui. He guides her in her quest to become a master wayfinder. Together, they sail across the open ocean on an action-packed voyage. They encounter enormous monsters and impossible odds. Along the way, she fulfills the ancient quest of her ancestors and discovers the one thing she’s always sought: her own identity.

For more information on the movie and MOANA trailer, visit: MOANA on Facebook; Follow onTwitter; Follow on Instagram.

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