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MOMpreneur Monday: NOVI Boca Raton Boutique Facial Spa

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Welcome to our latest installment of MOMpreneur Monday, highlighting businesses and brands that were founded by female entrepreneurs and fellow Mommas!


Today’s featured Modern Boca MOMpreneur is Luana Perpetuo, Owner of NOVI a boutique facial spa, offering some of the best facials in Boca Raton.

Today’s featured Modern Boca MOMpreneur is Luana Perpetuo, Owner of NOVI a boutique facial spa, offering some of the best facials in Boca Raton.
Today’s featured Modern Boca MOMpreneur is Luana Perpetuo, Owner of NOVI a boutique facial spa, offering some of the best facials in Boca Raton.

Tell us a little about your background and how you started NOVI Boca Raton…

Hello! My name is Luana and I spent almost a decade coasting through life in an industry that was stressful and simply not fulfilling my soul. Fast forward through a 36 week stillbirth in 2015, two healthy beautiful rainbow children and a divorce, I was finally able to find the courage to create a life that would bring me joy. My Esthetics journey began out of desperation. I was newly separated at the time, and I refused to be unhappy in any area of my life. I chose skincare because it has always been a passion of mine. Helping others with their skin seemed like a dream come true!

What’s unique about NOVI Boca Raton?

What is most unique about NOVI is the unbeatable Membership options for facials in Boca Raton. We are the only Facial Boutique I have heard of that offers unlimited facials for just $99. Our Full Moon Membership is certainly the most popular, but we also have the Crescent Moon Membership for just $20 a month which unlocks 50% off all facials in Boca Raton. These are both amazing options for those interested in consistently prioritizing their skin and self-care. A little bit of “Me” time truly goes a long way.

facials in Boca Raton, NOVI

Why should Modern Boca Mom readers schedule a facial (or two!) at NOVI?

Your beloved readers will love to experience 55 minutes of pure all natural, plant-based ingredients, and deep relaxation. From the moment you enter our cozy lobby, our goal is to make you feel at home. Arrive as a client and leave as a friend, and let’s discuss your skin goals!

facials in Boca Raton, NOVI

What exciting things are coming up for NOVI Boca Raton?

We are so excited to partner with the best plant based, plant active luxury skincare. We will also be offering this wonderful line to our beloved guests. Healing and nourishing the skin is what we love to do and teaching our guests how to care and love their skin.

facials in Boca Raton, NOVI

What do you love about working and living in South Florida?

My family is from Brazil and I have been all around the world. I would still choose South Florida to call home. Living here my entire life, I went to school locally in Broward County and love the weather, the people and the wonderful business location I am in.

facials in Boca Raton, NOVI


Connect with NOVI Boca Raton:

facials in Boca Raton, NOVI

***Mention Modern Boca Mom and receive $20 off your first facial! Or, if you become a member, receive a complimentary facial add-on of your choice!***

INSTAGRAM: @novibocaraton

FACEBOOK: Novibocaraton

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Michelle Olson-Rogers, Modern Boca Mom Headshot

Michelle Olson-Rogers is the founder of Modern Boca Mom, a leading lifestyle site for the stylish & modern South Florida mommy. ModernBocaMom.com features local businesses, events, lifestyle and family travel options and was the proud winner of the 2019 Florida Blog Con Sunshine Award in the “Favorite Events/Neighborhood Blogger” category. Michelle is also a regular contributor to Boca Raton magazine.

In addition to blogging, Michelle also serves as the Director of Communications and Community Outreach for Grandview Preparatory School, a private PK3-Grade 12 independent school in east Boca Raton. Her successful "Modern Boca Mommy & Me" program has been running there year-round since 2014.

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