MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.
Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday on MBMom, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.
We’re working to bring busi-moms across the state of Florida together to start a MOMpreneur Movement! Why don’t you join us?
Meet South Florida MOMpreneur Daniela Apablaza Sabia, founder of The Wine Box Creations, your one-stop-shop for personalized gift giving!
Gifts. Creative gifts. They’re just not my forte. I wish I had the time and patience to put something original and fun together for every special occasion, be it baby or bridal shower, birthday, wedding or divorce (*wink*), but I usually hit Amazon and throw whatever I purchase in a gift bag. With love, obviously.
But I stink.
Luckily, today’s Boca Raton MOMpreneur is going to start making me (and you) look a lot craftier and creative when it comes to gift-giving. Read on to see why…
So, be honest- do you miss corporate life (pre-MOMpreneurhood)?
People actually ask me all the time, “Don’t you miss traveling?” I simply say, “No.” with a smile and think about all the times I was racing to the airport, going in and out of meetings, and then dashing back to the airport to get stuck in a long security line and dealing with delayed flights. Don’t get me wrong– that wasn’t the case every time.
I loved the excitement of jet-setting before motherhood.
And, I still love the thought of it, but now I’m in a different state of mind. I have the pleasure of truly enjoying it with my family.
Besides all the travel, what is your business and family background? Tell us a little bit about you…
I’ve been living in Boca Raton for the past 5 years after growing up in Miami most of my life. I went to school at Florida State, where I double majored in Marketing and Multinational Business Operations. I now have a beautiful 2.5-year-old daughter and one on the way!
I worked at a prestigious luxury company for 12 years, where I managed different territories throughout my tenure. I was practically living out of my suitcase. When my daughter was born, I decided to devote 100% of my time to her and when I was ready to go back to work, I wanted something I could call my own.
So, you started a wine gifting company! A mom after my own heart…how did you get your business started and why?
After almost 3 years of being a stay-at-home mom, I launched The Wine Box Creations. While taking care of my baby girl, I juggled all the moving parts of starting a business. But, this was not just any wine gift basket business.
The idea of a photographic wine box had to be conceptualized before I could even start registering the business. After many hurdles, involving strict alcohol regulations, and continued determination, The Wine Box Creations was born.
My family and friends were instrumental in giving me the push I needed but my biggest supporter was my amazing husband. He gave me the green light to take the risk and the reassurance that we would be just fine on one income.
To me it was the perfect marriage. Wine and Photos. I was tired of seeing the boring wicker basket and I was tired of getting “fillers” that I was never going to eat. Really, the only exciting thing about getting a gift basket was the wine itself. So, I began to research the market and saw the potential of product customization through personal photos.
I LOVE THIS! So, the photo boxes are what make your wine “baskets” so different?
With Facebook and Instagram very present in today’s society, people have become great photographers! I decided to introduce an age-old gifting tradition with the modern digital era that we live in today.
It’s an era where all of our photos live on our mobile devices, desktops and tablets. So, why not find a neat way to use them, to expose them, to make them real and tangible and better yet, “show” them to someone who would really love and appreciate them?
You can literally make a one-of-a-king gift in minutes. What types of items or features can I include?
You begin with the design process of uploading a personal photo and message (or a company logo) on our website, which is featured on the front of your wine box. The Wine Box Creation gives you the power to customize a gift specifically for the person receiving it. You choose your wine, champagne or nonalcoholic wine and stylish, yet functional accessories.
We carry a variety of accessories, like the cooling pour spout, cheese knife sets, aprons, wine preservers, wine glass charms…. and many more!
This seems like a great idea for fellow MOMpreneurs as well- for events and employee or client gifts. Why didn’t I know about you before the holidays?!
Yes, we also specialize in corporate gifting with company logos, strategic gifting to help promote events and customized gifting for momentous occasions like wedding parties.
For these larger quantity orders, we offer special pricing and we have an in-house design team that can make the design process easier for you. All of our Wine Box orders come with FREE ground shipping and FREE local delivery, too!
And I always ask…what do you love about living and working in South Florida?
South Florida has so many great things to offer and I want to be a part of that offering. I want to share with others something special that is very unique and like no other in the market. A very important part of my venture is to give back to our community in a charitable way through our wines. Stay connected through our Facebook page for the up and up on The Wine Box Creation’s first year!
It’s all about capturing, creating and celebrating the magical moments.
Connect with The Wine Box Creations on Facebook!