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MOMpreneur Monday: Vila Kids Boca Raton

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Welcome to our latest installment of MOMpreneur Monday, highlighting businesses and brands that were founded by female entrepreneurs and fellow mommas!

Today’s featured Modern Boca MOMpreneur is Alessandra Oliveira, founder of Vila Kids Boca Raton (and Miami), Children’s Clothing and Toys. 

Vila Kids Boca Raton founder

Tell us a little about your background and why you decided to open Vila Kids…

Hello! My name is Alessandra Oliveira. Before I opened Vila Kids Boca Raton (and Miami), I enjoyed 20+ years experience in developing and executing strategic marketing plans. As a former brand ambassador, I have overseen advertising and promotion strategies across various media platforms. My expertise lies in maintaining a consistent corporate image across product lines, promotional materials, and events. 


How did your business get started? Did you face any challenges?

I moved to Miami in 2018 when my husband was transferred to the area. After sending my 2 daughters to school and organizing our new life, I saw that there were no baby boutiques near my house in Brickell.  I have always worked in the fashion market in Brazil, so I recognized the products that could make a difference in the lives of mothers. In the few boutiques I went to, I saw a lack of attention to customer service and above all, there were no stores where a parent could leave with a unique birthday gift with beautiful wrapping.


After months of research, we discovered that there was a local space for high quality products for babies and toddlers: pima cotton – which is used to make Lacoste polo shirts, shoes from Brazilian and Spanish manufacturers, European educational toys, perfumes for French babies, etc.

Vila Kids Boca Raton

What’s unique about Vila Kids Boca Raton?

Here, you’ll discover a handpicked selection of the world’s finest products, proudly crafted both globally and locally in the USA. Step into our store and be greeted with warm hospitality, accompanied by a complimentary cup of coffee or water. To add the perfect finishing touch to your special gifts, we offer an exquisite gift wrapping service.


We ended up opening a Vila Kids store in Boca Raton because I had several requests on our website in the area and we received an invitation from  Town Center at Boca Raton to open up our space in front of the Play Area of the mall. 

Vila Kids Boca Raton

What exciting things are coming up for you and Vila Kids Boca Raton?

For the 2023 holiday season, we have an entire line of European toys, beautiful gift packaging and more. All shoes are 20% off and all swimwear is 50% off!

If your child or grandchild lives in another state, we will wrap the gift, include a card with your message and signature and ship it via UPS the very next day!

Vila Kids Boca Raton

What do you love about working and living in South Florida?

I live in Key Biscayne, but I’m IN LOVE with Boca Raton. The residents of Boca Raton are polite, elegant and above all, have great taste! Come see us the next time you are in the Nordstrom Court at Town Center at Boca Raton!

Vila Kids Boca Raton

Connect with Vila Kids in Boca Raton:

Vila Kids Boca Raton logo

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Michelle Olson-Rogers, Modern Boca Mom Headshot

Michelle Olson-Rogers is the founder of Modern Boca Mom, a leading lifestyle site for the stylish & modern South Florida mommy. features local businesses, events, lifestyle and family travel options and was the proud winner of the 2019 Florida Blog Con Sunshine Award in the “Favorite Events/Neighborhood Blogger” category. Michelle is also a regular contributor to Boca Raton magazine.

In addition to blogging, Michelle also serves as the Director of Communications and Community Outreach for Grandview Preparatory School, a private PK3-Grade 12 independent school in east Boca Raton. Her successful “Modern Boca Mommy & Me” program has been running there year-round since 2014.


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