Mompreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.
Happy Monday Modern Boca Moms! Welcome to our next installment of Mompreneur Monday on MBMom, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.
We’re working to bring busi-moms across the state of Florida together to start a Mompreneur Movement! Why don’t you join us?
Today’s South Florida Mompreneur is Deana Gilbert, founder of DG Interiors Inc., an interior home design company.
As we start to decorate our homes for the holidays, I thought it was a great time to feature this week’s Mompreneur, the founder of a local interior design business. Her work is beautiful…read on for more!
Hi Deana! Tell us a little bit about yourself and your professional background…
I’m a proud mom of two amazing boys who are the TRUE inspiration behind my decorating business, DG Interiors Inc.
My goal was to create a business that was fulfilling and challenging (as if two boys weren’t challenging enough) and also allowed me to spend time with my kids.
I also hoped that my boys would witness my hard work and realize that you can do anything you set you mind to.
I’m a worker. I began working at the age of twelve and have really never stopped since then. I followed my heart after high school and attended the Art Institute of Ft. Lauderdale for Interior Design. Following graduation, I spent some years working in yacht and residential design. I decided to continue my education and earn a Business and Marketing Degree from FAU. Following this, an opportunity presented itself and I decided to accept a job in pharmaceutical sales. Fast forward almost 10 years and I was still in the industry when I became pregnant with my first son. After battling extreme morning sickness, I decided to resign from my job and be a stay-at-home mommy. I felt relieved and scared all at the same time.
That’s a huge change. I know firsthand. How did you handle it and subsequently decide to go into business for yourself?
I spent the first year of my son’s life enjoying our time together. We hit the parks, libraries, parks, music classes, parks, play dates, oh and did I mention parks! I loved the memories we were creating, but at the same time I really was feeling the desire to go back to work….but doing what??
When a friend of mine called and said she just bought a new home and needed my help decorating it, my new career began! It became quickly apparent that my true love, decorating, was my calling. The highs and lows of sales, while exciting at times never inspired me in the way decorating does. The joy and satisfaction I get from seeing a room come to life is something I could not find in other careers. This fun project helping my friend decorate her home turned into others contacting me for help with their homes, and before I knew it, I was making business cards and my decorating business was taking off.
What business and personal challenges did you face in those early months?
Some of the initial challenges in starting my business were creating and getting the business itself started from the ground up. Trying to juggle being a mom, creating logos, invoices, a website, defining my services, and finding top notch vendors to work with. I had limited time and so much to do. I was a bit overwhelmed to say the least, but determined to do it.
What do you love most about being a Mompreneur?
I’ve had the absolute pleasure of working with some amazing local families and moms. I love the entire process from meeting new clients and getting a sense for what they wish to achieve with their space to actually putting it all together. I’ve helped some clients simply spruce up their existing spaces with slight changes while doing full room makeovers for others.
I offer simple accessorizing services to 3D room renderings and color boards. No two projects are alike so I treat each and every one individually. I love the challenges of taking on new projects, but most importantly I love seeing my client’s faces when they see their space come to life…..it just makes happy!
What’s in the works at DG Interiors Inc.?
I’m currently working on an Online Design Service which will be available soon. This service will allow clients near or far to use my services to help them create the space they are looking to achieve in an efficient and affordable manner.
Through the use of a specific online process, I will be able to provide clients with a design concept consisting of inspiration boards, floor plan renderings and additional details to help facilitate the DIY process.
What do you like most about working and living in South Florida?
What I love about living and working in South Florida, other than wearing flip flops while I work, is the amazing weather and the inspiration the beach provides to my design ideas. The sand and sea offer some of the most beautiful color palettes and make for some of my most favorite spaces to style!