Category Archives: MOMPRENEURS

MOMpreneur Monday: Boca VIPediatrics

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday on MBMom, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.

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Today’s featured Modern Boca MOMpreneur is the co-founder of our area’s fantastic pediatric concierge office and Boca Raton native, Ashley Rudnick!

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Taking your kid(s) to the doctor is about as fun as…well…it’s NOT fun.  A brand-new, local business concept aims to change the traditional pediatric recipe by taking a kind, personal approach, adding a dash of “Disney” and a big pinch of top quality pediatric care.

Introducing Boca VIPediatrics, a concierge-style pediatric practice, which opened officially on July 1, 2014!

Since then, they have been awarded “Best Pediatrician” in Forum Publishing/Sun-Sentinel’s Best of Boca awards for 2016, introduced several game-changing smart devices that moms go crazy for, and have capped out in nearly every age group. Ashley was recently awarded by Concierge Medicine Today as one of 21 “Top Women in the Business of Concierge Medicine” in the nation. With their slew 5 star reviews on Facebook, Boca moms and dads are consistently calling Boca VIPediatrics “the best decision” they ever made for their children!Best of Boca Rudnick

Think of them as the “spoonful of sugar” to help your next visit to the pediatrician go down…amazingly well.


Modern Boca Mom had the chance to take a VIPediatrics “Backstage Tour” and #dailybocaavery and I certainly received the STAR treatment!  Here’s how it works:

  • Take a tour of the practice and meet pediatrician, Dr. Chad Rudnick (Ashley’s husband– gotta love a family business!)
  • Check out their huge range of services HERE
  • Join as a Boca VIPediatrics Member (there’s an annual fee)
  • Fill out a survey outlining your personal tastes & preferences for your first office visit and get ready for the VIP treatment!

This is only a sampling of the personal “touches” that were put in place for our visit:

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Because #dailybocaavery’s fav fruit is watermelon

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And MBMom’s fav snack is cheese & crackers (wine wasn’t an option)

Let’s not forget that my favorite flowers were on display, favorite scented candle lit and favorite (non-alcoholic) drink options available on ice.  Oh yes, I noticed and we definitely felt like VIP’s!

That led me to ask Ashley about what motivated her and Dr. Rudnick to start offering to treat Boca children like the STARS they (obviously) are…

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What made you decide to turn the traditional pediatric concept on its head and launch Boca VIPediatrics?

“Our goal was to create the nation’s first pediatric smart office. Our membership model keeps things highly personalized, so we truly know every single child and their family. We like to call it our unique blend of old-fashioned service and the most modern medicine. You’ll experience no waits as we schedule just one family at a time in our office (that’s right, we close the whole place down so your child has no unnecessary exposure to germs!), house calls, and when you need to reach your pediatrician, you can always send a text, email, or give us a call…24/7.

Our VIP service is a product of my background working with The Walt Disney Company. ‘Once upon a time,’ I was actually a Disney princess! After working for several years for The Walt Disney Company as a singer and actress, I branched out into directing and entertainment marketing,” said Ashley. “At Disney, we’re all about one motto: “Be our guest!” We’ve implemented a style of pediatrics that incorporates the Disney hospitality standard with simply the best and most personalized care.”

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Most families spend so much time and money on finding all the perfect baby products, nursery items, clothes, bottles, diapers, toys, gear, etc., when really what’s most important is your child’s care. Choosing your pediatrician is the most important decision you’ll make…cribs and bottles will be phased out, but your child’s doctor will be around at least 18 years and play a huge role in their upbringing and your journey as parents. We are so grateful to have connected with so many amazing VIP families who have the same philosophy about their child’s care, and won’t settle for anything less.

Well, thanks for choosing Boca Raton to launch this concept!  How did you get started?

“We’re both Boca natives! Boca Raton is an incredible area for families, and we knew after living all over the state of Florida (Orlando, Tampa, Gainesville, and Miami), that we wanted to return home to raise our own family. We’re elated to bring this wave-of-the-future style care to Boca as the area’s only membership model of pediatrics.

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My husband loves the throwback of the ‘”small town doctor with the black leather bag'” type care, where the doctor knew the whole family.

“Combine the small town feel with ultra modern medicine, using texting, FaceTime, and other telemedicine, plus our commitment to the highest level of service, and you’ve got Boca VIPediatrics!  With a little Disney-style magic, too,” added Ashley.

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Tell Modern Boca Mom readers a little more about the unique services Boca VIPedatrics offers…

“Our practice offers a level of personalized care that simply can’t be done anywhere else, due to our extremely limited patient base. We offer 24/7 access to reach the doctor by phone, text, email, or virtual video visits, plus no wait times at the office, house calls, and the highest level of service,” said Ashley.

 Our “pediatric smart office” capabilities allow our VIPs to use the latest health tech products, like our Otohome, which clips on to your iphone to send secure video of your child’s inner ear directly to us anytime of the day or night to screen for ear infections. Our clinicloud digital stethoscope works with your smart phone by sending the heart and lung sounds securely to the doctor from anywhere in the world. So whether it’s late night, you’re up at Disney World, or you suspect an ear infection or croup, we can diagnose and treat digitally to get your children better, faster.

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That’s amazing!

“All after hours calls ring directly to the doctor’s cell, so VIPs never have to wait around all day for an answer.  Our newborn care is second to none! Newborn visits are always conducted in your home so you never have to worry about leaving the house days after you have a baby. We schedule just one family at a time in our office, so you’ll feel like movie stars having the whole place to yourself with no sick kids in our waiting room. All appointments last as long as you’d like, so you’ll never feel rushed and we can truly spend the time that you and your family deserve.

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“Because we’re family owned and operated, there’s no such thing as anyone being ‘just a chart’ in the office. We, quite simply, have “the nicest staff in town! When you join our practice, you join our family,” explained Ashley.

Modern Boca Moms are very discerning when it comes to services for their children, but also practical. Why should they switch or start their pediatric care at Boca VIPediatrics?

“There is nothing more important than your child’s health. Your family deserves the most personalized, convenient, and accessible care for the most important people in your life. A membership with Boca VIPediatrics is the best investment a family can make for a healthy, happy child. There is simply no better option for care…but don’t take our word for it, check out our 5 star reviews on facebook and see what our VIP families are saying!

For a busy mom or family “on-the-go,” it’s the peace of mind, convenience, access, and service that you won’t find at any other pediatric office. “

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What do you love most about living and working in South Florida?

Ashley quickly answered, “That’s easy! The sunshine and close distance to Disney! :)”

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Are you intrigued MBMoms?  If so, be sure to book your Backstage Tour today!

We hope Boca VIPediatrics lives “happily ever after” in our fair city…

MOMpreneur Monday: EnergyEcho App

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday on MBMom, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.

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Today’s featured Mompreneur is the co-founder of EnergyEcho, Sarah Widerstedt!


Who couldn’t use a little extra positive energy in their lives these days?  I’m sure any stressed out Modern Boca Mom or Dad (or Aunt or Uncle…) would agree!  Lucky for us, spreading positive energy is the core mission of a new FREE smartphone app, EnergyEcho, founded by North Florida mompreneur Sarah Widerstedt.

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Positive energy via technology.  That’s something I never thought to download!  How did the idea sprout?

“I’m a wife, a mommy to two doll-baby daughters, a writer, a music lover, a stroke survivor, a cancer survivor AND…an optimist.  As a busy family of four, we love our quaint Florida community, our families, beach life, skiing, playing piano, blowing bubbles and playing tea party.  But, we often get caught up in the feat of balancing life, sanity and families on two continents. (Sarah’s husband’s family lives in Sweden) The idea for EnergyEcho sprang from our desire to focus on life’s truly awesome aspects amidst the chaos that can sometimes distract us,” explained Sarah.

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“Through a series of personal experiences, we came to realize the importance of optimism in our lives and community.  After my health was seriously threatened over the last few years, the importance of positive energy truly resonates with our family.  Each precious moment counts, and why not amplify the good things?” asked Sarah.

We know positive energy is contagious and certainly powerful, and we thought social media was lacking a real forum that allows people to focus on the good.

How does the app work?

If you have a smartphone, it’s easy!  
Once the app is downloadedEnergyEcho provides a digital medium for:
  • People to affirm others

  • Show appreciation for others’ virtues and…

  • Ignite resounding and infinite positive energy echoes throughout life!

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The app sounds truly unique…and positive (pun intended)!  It seems like busy parents could really benefit if they downloaded EnergyEcho ASAP…

EnergyEcho is simple, fun, and timeless…and FREE!  The core virtues of Honesty, Kindness, Humor, Love, Faith, Wisdom, Success, and Strength will never change.  You can make someone feel better instantly with the push of a button – and then let that action multiply through the social network,” said Sarah.

“We hope that EnergyEcho will lead to positive changes in the lives of our users.  The negativity and drama that often drags down other social media can be heavy and time-consuming.  EnergyEcho, on the other hand, lets you reach out to someone in a quick, affirming, and uplifting way.”

Making the choice to spread only positive energy can improve your day, your health, your relationships – your life.

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What do you envision for your business going forward?

Sarah answered, “We want people to embrace the power of positive encouragement.  People can achieve anything they want – sometimes all they need is just some support and a few positive nudges from their loved ones.  We envision EnergyEcho being an integral part of the world’s most popular social networks.”

What do you love about living and working in Florida? 

“Happy people, being close to the beach for an impromptu “lunch meeting,” and the flip-flop dress code.  :)”

ME TOO.

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Today, MBMom is sending Sarah a TON of positive energy, wishing her and her family continuous good health from this point forward and huge success with her business!  Wow, she’s right!  Somehow that made ME feel great!

In that case, I want to send all of my readers some positive energy as well…by sharing the FREE download links for EnergyEcho!  

App Store:

https://itunes.apple.com/us/app/energyecho/id717653451?mt=8&uo=4

Google Play:

https://play.google.com/store/apps/details?id=com.energy.echo


Learn more about EnergyEcho HERE and start sharing your own positive energy today!  There’s plenty to go around.

MOMpreneur Monday: Show and Tell Consignments

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday on MBMom, highlighting South Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.

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Today’s featured MOMpreneur is the owner and founder of Show and Tell Consignments and BoutiqueSummer Davis!

Located in East Boca (260 N. Dixie Highway), Show and Tell Consignments and Boutique is a resale store of just over 4,000 square feet, packed floor to ceiling with quality, used baby and child gear, clothes and specialty items.  The store also carries great boutique inventory, some of it made by local MOMpreneurs!

#dailybocaavery LOVES to shop here.

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Summer, a native of South Florida (and one of my fellow Boca High c/o 2000 grads!), has prided herself in staying close to home and continuing on a family tradition of women-owned businesses.

A graduate of the University of Central Florida, she initially saw herself in a corporate career in marketing and advertising.  But, after having her daughter at the age of 24, Summer knew she couldn’t juggle being a young mom AND be the corporate businesswoman she had initially envisioned.

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“Becoming a mother was more fulfilling than anything I ever imagined,” said Summer.  “However, I still longed to make my mark in this world, and identify myself not only as a mother, but a successful businesswoman as well.”

How did you decide to start Show and Tell Consignments?

“While at home with my daughter during her first year, the wheels started turning. I would look around at all the amazing things she would grow out of– the toys she no longer played with, her beautiful nursery and thought…..what am I going to do with all of this when she’s done with it? And how many other people are out there thinking the same thing?” answered Summer.

Time to call Grandma!

Summer’s mother owns a furniture consignment store in Deerfield Beach, A Summer Place.  She went to visit her showroom one day and it struck her that there were no children’s resale or consignment stores in the Boca area.

(P.S. I already smell another MOMpreneur Monday feature– two generations, I love it!)

Summer had mommy friends in other states who would talk about how they always shopped at children’s consignment stores and how much they loved them, but finding one locally was nearly impossible.  She decided then and there that of all places, Boca Raton needed an upscale children’s consignment store.

Getting down to business…

Using Mom as her mentor, Summer developed a retail business plan, tweaking it to fit her needs and her daughter’s.  One thing was for sure; she was confident that she wouldn’t have any trouble finding the best of the best inventory.

“Living in Boca my whole life and knowing the South Florida area very well, I knew the quantity and quality of the baby and children’s items Boca Moms were buying,” said Summer.

After finding a retail location, she put the word out to family and friends and before she knew it, people started calling about items they wanted to contribute or consign to get her store started.

“Everyone loved the idea! Before I knew it, Show and Tell Consignments was in business!”

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What do you remember most about your early days as a MOMpreneur?

“I remember sitting on the floor in my 4000 square foot store a month before I opened thinking, how am I going to fill this place up?!”

Clearly inventory is not an issue at Show & Tell if you’ve ever shopped there!  🙂

Four years after opening, Summer still can’t believe it all happened as it did.  And, she has major plans for more growth and expansion in 2014.

Other than location, what makes Show and Tell Consignments different from other children’s resale stores?

“I really wanted to build not just a regular children’s resale consignment store, but a place where I could connect with other professional moms who had their own businesses where we could help each other and network.  Its all about moms helping moms!  I wanted to find people who made their own children’s clothing, jewelry, infant accessories, boutique & gift items that I could have in the store. We now have a great assortment of these branded items including monogrammed pieces, children’s rompers & tutus, headbands and bows, room decor and so much more.”

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What do you like most about being in business in South Florida?

“Being in South Florida definitely has its benefits!  Thankfully we have amazing weather year round, so people pop in all the time to visit with us.  We are also a home to shop for so many snowbirds who frequent our area!  They always say they are so happy we are here because retail store prices have gotten so outrageous and they only need the [children’s] items for a short time. Sometimes they even re-consign their items before they go back to where home is for them and make [some money] back!”

“Living here all my life, a lot of my friends still live locally or have moved back recently to start their families.  It’s so fun having them come in and being able to share in their new moments with the next generation!  I get to meet all the new little miracles they’ve created and reconnect with people I haven’t seen in years.”

“My daughter is 8 years old now and it has been so fun having the opportunity to build my own business around her and her lifestyle. I have gotten to live the dream!  I’m a mom and a career woman!”

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What’s coming up at Show and Tell Consignments and Boutique?

“Stay tuned for our Kickoff Summer Sale Event happening late May/early June.  Our School Uniform Sale will be starting late July/early August and a store expansion hopefully in early Fall!”

If you’re interested in consigning, here are some store parameters:

Bringing in Consignment Items: 30 items max at each drop-off!

  • Items must be clean/spot/damage free, no missing pieces, assembled, & in sell-able condition.
  • CLOTHING: on hangers, wrinkle/spot/damage free; barely worn condition.
  • Seasonal consignment: Spring/Summer (Feb – Oct), Fall/Halloween (Aug-Oct), Winter/Ski Clothes (Oct – Feb), Holiday (Oct – Dec)
  • TOYS/GAMES: clean, working, w/batteries if needed; no missing pieces, extra accessories secured in ziploc bag and attached to item.
  • FURNITURE/BABY GEAR: clean, assembled, no missing pieces, working, w/batteries if needed
I want to offer my personal congratulations to Summer!  Being an entrepreneur is all about finding that need in the marketplace and filling it.  She did it and successfully, I might add!

MOMpreneur Monday: Organic Movements

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.

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Today’s featured Mompreneur is the founder and owner of the Boca dance studio and private events venue Organic MovementsCourtney Mullen Francisco!


Courtney opened Organic Movements in Boca Raton in June of 2013.  After a professional dance career spanning more than two decades, she wanted to give back and create a caring center for quality dance education where students of all ages could develop confidence in themselves and their art in a natural, nurturing and supportive environment.

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Courtney’s love affair with dance began when she was 7, working in musical theater at local theaters like Jan McArt’s Royal Palm Dinner Theater, the Delray Beach Playhouse and Lake Worth Playhouse.  Through her theater experience and music training she was introduced to dance, and eventually ballet, where she fell in love!  From that point on, Courtney focused solely on dance, learning everything she could from the leading artists and teachers of today throughout the nation.

Now as a teacher and Mom to a beautiful daughter, Courtney’s desire to open a school of her own was solidified.  It took nearly a year to find the ideal location and almost that time to actually bring everything together to open.

“I was juggling teaching, a full-time job and being a new mommy.  It was definitely an exercise in perseverance, but every bit worth it!  We opened our [Organic Movements] doors officially on June 1, 2013 and it has been the most amazing, rewarding, and fulfilling experience every day since,” says Courtney.

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What makes Organic Movements unique?

“I think there are a few aspects that make us unique. We are not a competition studio; we are a classical conservatory style school which focuses on teaching and instilling a proper and technically sound foundation of and love for dance in each of our students, regardless of age.  We focus on learning to dance, rather than a dance,” explained Courtney.

Organic Movements also offers several dance, music and fitness opportunities for parents and adults that they can fit into their busy schedules! Amen!

There are classes that are offered concurrently with your child’s classes, classes MBMoms (MBAunts, MBGrandmoms!) can take WITH their babies/toddlers, as well as classes offered at multiple times and days throughout the week so that they can always fit something in…including NEW FXP Hoop Fitness (Tuesdays at 5:45PM) and my personal favorite Pound- Rockout Workout! (Monday/Wednesday/Friday at 6:30PM).

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I should probably explain what this great workout is all about…

Pound! is a full-body cardio jam session, combining light resistance with constant simulated drumming. The workout fuses cardio, Pilates, isometric movements, plyometrics, and Isometric poses into a 45-minute series. Participants burn between 600 and 900 calories per hour, strengthen and sculpt infrequently used muscles, and drum their way to a leaner, slimmer physique—all while rocking out to their favorite music!

It’s really fun, but prepare for some muscle soreness the next day or so.  So fun!  So sore!

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Coming up at OM…

On August 22nd, they will be hosting their 3rd Annual Charity Gala benefiting SOS Children’s Villages of South Florida, a local foster home community that houses up to 75 sibling sets who would otherwise be separated in the foster care system.  More information and tickets will be available on their website beginning in May.

I think this Organic Movements’ mantra is fantastic. Teaching children, having fun through dance/exercise AND giving back through business? I support this wholeheartedly.

Last, I always ask what you LOVE about living and having a business in South Florida?

Courtney answered, “both my husband and I were lucky enough to have been born and raised right here in South Florida—natives!  Our daughter was born and is growing up here as well.  There are so many things I live and love about South Florida—the heat(!), the  arts & culture opportunities from dance to theater, green markets and fairs, the melting pot of transient and transplant people bringing their own life and love to our area, the heat, beach, and most of all, people!  People in South Florida are creative, vivacious, artistic and passionate!  Also, did I mention I’m a big fan of the warm weather?”

Modern Boca Mom feels the same way…well, maybe not during the month of August…but most of the time!


To learn more about Organic Movements, click here: www.organicmovements.com

Follow on Facebook HERE and Instagram HERE.


SUBSCRIBE to Modern Boca Mom here!

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