MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.
Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday on MBMom, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.
Today’s MOMpreneur is Susan Mussaffi, the lady behind Boca’s newest health-conscious cafe (opening in October 2014), Apura Juicery & Coffeehouse!
Hi Susan! We obviously want to hear all about your cafe (we LOVE juice & coffee!), but tell us about yourself!
I worked in the finance world for many years in New York City, but it was challenging to have a Wall Street career and be a mom of 4! I had always longed to be
an entrepreneur a “mompreneur” and do something that I felt passionate about. I fell in love with cooking and this became my passion for the last 20 years.
In March 2010, I lost my first husband in a tragic accident. My life completely changed and I was responsible for caring for my 4 children alone. I felt a tremendous weight to take control of my health for my family.
They lost one parent and I wanted to do what I could to ensure that I am here to raise them.
Oh my. We are so sorry to hear about your husband. You are an inspiration for being able to take your passion – and use it in a positive way – during that difficult time. Can you tell us more about how you decided to turn your passion for health and cooking into a (new!) business?
I realized that many of the choices that I made for myself and my family were not healthy at all. I wanted to share the knowledge of how plant based foods can help heal and transform your health.
The best way for me to do this was to open a cafe, and the idea for Apura was born!
More and more people are becoming aware of what they are eating or drinking and putting into their bodies– whether it’s organic, vegan, gluten-free or locally sourced.
I wanted to create a concept that featured plant-based cuisine, juices that are fresh and easy dishes that not only look and taste great but make my guests feel great. This is in addition to creating a community to share what I learned in my research and for people to understand the link between what they eat and how they feel.
Food is the foundation of our health; what we put in is what we get out.
We believe that if we live our lives with intention and incorporate simple, daily practices we can transform how we look and feel. We are offering a healthy gourmet experience that will help you feel your best to help live with vitality and radiance.
Tell us more about your new outlook on raw foods and health…
I was first introduced to plant-based cuisine in 2013 during a process of personal growth and discovery. I gave up meat and animal products “cold turkey” and immediately noticed the benefits of this healthy new lifestyle. So I jumped headfirst into learning all I could about plant-based cuisine, doing extensive research and preparing new recipes at home.
Preparing raw vegan food is so completely different from anything I had known. I collaborated with vegan chefs, traveled and bought every book I could get my hands on. I completely immersed myself into this for 10 months.
What are some of the things that you will serve at Apura?
At Apura Juicery & Coffeehouse we serve nutritious cold-pressed juices, cold-brewed coffees, handmade nut “mylks” and whole, plant-based food, all “made with intention” on site daily.
While the cuisine and juices are plant-based, made true to the principles of raw veganism, I hope to appeal to all types of guests by translating popular, recognizable dishes into raw iterations that make the experience an enjoyable, culinary discovery for all.
Apura also offers juice cleanses which assist in detoxification and give your digestive system a well-deserved break. It can also help you transition into more mindful eating and can even help you lose weight by increasing your raw food consumption and eliminating processed foods.
What’s great about Apura’s offerings is that even though they are all plant-based, you will never lose out on flavor!
Opening up a business is hard enough, but what have been some of the challenges you’ve faced in the process of starting Apura while raising your kids?
The most challenging piece has been learning how to cook the food and build a restaurant from the ground up. It has been very stressful at times. The other challenge is not letting the stress affect my family. It is important to me that I am present and happy when they walk through the door.
My family is very supportive of my business decisions. We are a team and they want me to be happy.
I have always worked.
I remember telling my 12-year-old daughter what I wanted to do and she told me I was an inspiration to her and that I have showed her that a person can live their dreams.
Some of the kids have been more open than others. I believe now they are very excited and want to know if all their friends can have free smoothies!
While we’re anxiously awaiting the opening of Apura, what can you leave us with?
We will be celebrating our official opening in October 2014. We are excited to finally be able to connect and get involved in the community.
We will be offering cooking classes and all types of education. Additionally, we have been working on a Vlog series where I can share some of my clean eating cooking tips, healthy habits for children, easy recipes for families, male-friendly cuisine and much more!
You can connect with Apura Juicery & Coffeehouse on Facebook, Instagram, Pinterest and Twitter!
22191 Powerline Road, 20B | Boca Raton, FL 33433
Southwest corner of Powerline Road and Palmetto Park Road