MOMpreneur Monday: Luly B., Author of Balance is Bull$h!t

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow mamas.


Is balance really B.S.? Today’s featured MOMpreneur has built a successful business answering that very question!

Meet South Florida MOMpreneur, Luly B. Carreras, President & CEO of Luly B., Inc., author of the best-seller released in 2013, Balance is Bull$h!t,
Welcome Luly! Tell us a little bit about what SPARK is all about and of course, why you decided to become a MOMpreneur.

My passion is guiding women through their personal and professional transformation with a blend of motivation, accountability and support.  Through SPARK, women learn to accept their gifts, live with confidence and perspective, and step into their greatness .

The most fun one can have on a weekday, SPARK will truly transform how you work, how you treat yourself and others, and how you go about your daily life.  The day will include reflection, writing, interaction, play and dance with more than 300 like minded professional women.  Now in its third year, SPARK attendees walk away with new leadership and networking skills, a renewed sense of purpose, powerful connections, and the fuel to light up their lives.

I became an entrepreneur BECA– USE I became a mom.

In my mind, it was the easiest way to “balance” work and home. So, after ten years working for amazing organizations like American Red Cross, Warner Bros. and Florida International University, I took the plunge and opened my marketing firm.

Chispa Marketing, Inc. was born several months after my second son (Luly has 2 boys, George and Marcelo). Before I knew it, I was the mother of a two-year-old and six-month-old, working 80 hours a week and working on some of the most thrilling brands. It was exhausting, but I kept plowing through. This was the definition of balance, right?

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Within six years, I had five employees, several contractors, a beautiful office, and I was on my way to surpassing a million dollars in revenue.

And then it hit me.

What was all of this even for?

That’s a huge revelation to have at that point in your business!

I had started a business in search of work/life balance. There was a lot of work, but no life. Literally. On this ludicrous journey, I gained 20 pounds, wasn’t present for my children, and took all my stress out on my husband.

Was this the definition of balance?

In 2012, I made major shifts to my business. I made bold, courageous decisions that were not only tough, but they would be some of the most important decisions I would ever make in my life. I restructured Chispa Marketing to work around my life’s priorities so my life’s priorities would never revolve around the business.

That’s right. Me first. Family next. Business follows.

I made my employees contractors and took good care of them during the transition. I weeded out the clients that really didn’t value our work, but I had taken on just to pay the bills. Most importantly, I moved my offices to my home and now get to work in my pajamas whenever I feel like it.

What did you learn from making these huge changes?

During what I would consider one of the most tumultuous times of my career, I learned some of the most valuable life lessons.

  • Success, just like people, comes in different shapes and sizes. I had to stop the comparison shopping of what other people were doing or even live up to the standards of how someone else defined success.
  • By releasing the guilt of being a working mom, I literally freed myself. I no longer worry about my team while with my family and don’t stress about how the kids are doing when I am not around.
  • That’s because I drink a bottle of perspective every morning for breakfast. I choose to focus on what’s great about my life. This woman chooses to be grateful and unwrap my gifts. I choose joy.
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When I took that step back and realized all these powerful lessons I had learned, I chose to combine all my experiences, expertise and passions into a new company, which I called Luly B, Inc.

I immediately knew the name of my movement, which was also the title of the Amazon best-seller that I released in 2013.

Balance is Bull$h!t. Plain and simple.  
Do you have any Luly B. success stories?

There are so many!  One that stands out the most is that of Adrianna Foster, a very popular musical artist throughout Latin America and beyond.  Through coaching with me, Adrianna honed in on merging two of her passions…singing and personal development.  She unlocked the freedom to share her gifts with the world through motivational concerts and healing songs.

Adrianna created the “REBIRTH Experience,” a unique movement that merges music with personal development through workshops, seminars, retreats and live concerts.  She is recognized as the first “Motivational Singer” of our time.

As a special treat to attendees of SPARK, Adrianna will be at our May 3rd event for a special performance and to share her personal story.

I LOVE that saying! It’s so, so true when you’re a working mom and I’m sure you hear that a lot. But, what you’re telling us is that you’re a ‘MOMpreneur, Part II’ at this point. How has that been working for you the second time around?

I combined my passion for helping and teaching with my love for speaking, marketing and business to create and develop some of the most exciting projects in my career!

I released my book (Balance is Bull$h!t: How Being a Mom, Wife and Entrepreneur Taught Me that Balance is a Myth), launched an audio program (Balance is Bull$h!t: 7 Steps to Boycotting Balance & Living Life on Your Terms) and speak on stages all across the country, empowering thousands of women and impacting organizations including Procter & Gamble, Macy’s, UPS and Dell.

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I also provide consulting services to extraordinary women entrepreneurs and help them build a business around their lifestyle and family priorities. We work on everything from mindset and marketing to operations and business development.

We know you love South Florida. How do you look at our area and the rest of the country now that you’ve traveled so much as an author and speaker?

As I look back on my journey and speak to women all around South Florida and the country, I realize we are definitely more alike than we are different.

We all need that person that puts it all in perspective.

That person that reminds us how truly awesome we are. That person that pushes us that much harder to play bigger, be more present, and unwrap the gifts we’ve been given and share them with the world. And I hope that through my vulnerability, humor and willingness to impact, I can do that for years to come.

Learn more about Luly B., click here:

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