MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.
Welcome to our latest installment of MOMpreneur Monday, highlighting businesses and brands that were founded by female entrepreneurs and fellow mamas!
Today’s featured Modern Boca MOMpreneur is Charisse Collette, Co-Owner & Executive Creative Director of THYNKgroup South Florida, a full-service creative marketing consulting agency!
Tell us a little about your background and why you decided to join THYNKgroup…
I started my career in marketing 13 years ago working as an ambassador for promotional agencies, building local brand awareness. This was in addition to finishing my Interpersonal/Organizational Communication degree at the University of Central Florida.
After graduating in 2009, I spent the next 6 years working for a South Florida vending company. I oversaw the office coffee division and led the Sales and Marketing department in the tri-county area. Coffee has always played an important role in my life, in the starting point of my career and certainly as a mom! Coffee is a must!
In the beginning stages of THYNKgroup, I would spend hours watching YouTube video tutorials / reading online forums / and practicing designs on my laptop to teach myself how to use Adobe design programs and build websites. All your dreams can come true if you have the courage to pursue them. Now I specialize in those skills, having worked with dozens of national brands!
Currently my days consist of taking care of my incredible daughter Kayla (full time) and running my marketing agency (full time) in between naps and night shifts. My daughter will be 1 in a couple of weeks. This past year has been quite a journey navigating the challenges of being a business owner, mom and wife!
“My appreciation and respect for moms in general has skyrocketed since having my little girl. It’s like we all belong to some sort of secret super-woman club!”
What happened next?
My mother, Lynda Frankel (fellow MOMpreneur and total creative genius), founded THYNKgroup South Florida in 2014 after leaving her corporate position to follow her dreams. A few months later, she approached me with a partnership opportunity expressing her need for digital marketing expertise and social advertisement. I knew together we could move mountains. So, I quit my job and took a leap of faith to build a business with my best friend – my mom.
What is unique about THYNKgroup?
We know that many companies don’t have the budget or enough team members to work exclusively on marketing their businesses. We wanted to create an agency that can handle all of the traditional roles undertaken by a marketing department for a fraction of the cost. Not to mention, we love what we do, so we have our clients’ best interests at heart.
They have already taken the courageous step to start their own businesses and are juggling that along with the hardest job there is…being a mom. I also know the importance of building a reputable brand with the essential marketing support to gain clients.
We offer creative design services, whether it be a new logo design, web design, or marketing collateral that will help elevate brands to the next level. My agency understands what it takes to build a successful business. I am offering my services at a discounted rate to other local moms to help grow their businesses as well!
In December (2018), we will be running a video marketing campaign for local start ups. We have partnered with an extremely talented video production team and are very proud of the work we have recently directed. The focus is on storytelling for our clients. We’ve developed videos that deliver a clear message about who they are as a brand. The lights, camera, action stuff can be very exciting!
What do you love about living and working in South Florida?
As a MOMpreneur in South Florida, I love that it’s a place full of opportunity. It’s a great place for innovation and new projects. It’s big enough to have everything you could possibly need and small enough where you can make a significant impact in business.
Connect with THYNKgroup South Florida Online:
SUBSCRIBE to Modern Boca Mom here!