NOW CLOSED | MOMpreneur Monday: Jasmin Boutique Boca Raton

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Welcome to our latest installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.

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Today’s featured Modern Boca MOMpreneur is...Jasmine Otero, owner and founder of Jasmin Boutique of Boca Raton!

Jasmin Boutique Boca Raton

Tell us a little bit about your background and what inspired you to start Jasmin Boutique Boca…

I was born in Puerto Rico. raised in Orlando and have a passion for style, travel & design. Moving to South Florida to attend Florida Atlantic University cemented my decision to make Boca Raton my home. After spending a semester in Shanghai studying Business Law, I discovered my love for retail.

Upon returning to the states, I started a career in real estate and the only thing I could really focus on was what my clients were wearing. I attended a Women in Business Luncheon one evening and when it was my turn to speak, I realized I talked about fashion more than I did real estate.  It was one of those, “AH-HA!” moments and I knew that if I didn’t change my career, I would one day regret it.

Jasmin Boutique Boca Raton

Fashion was where I wanted to focus and I was determined to accomplish my goal. After expressing my dreams with my fiancé, Brad, he and I decided to put a plan together. With his extensive background in textiles and my keen eye and appreciation for the confidence fashion can give a woman, we combined our talents to create the ultimate luxurious shopping experience for today’s modern woman. We envisioned taking her from work to date nights to family adventures.

While I love my career, my family always comes first. I was a single mother to my now 12 year-old daughter for many years before meeting my fiancé. He has two daughters and together we have a 2 year-old son. As a mother to four children, I feel like I am also a role model. I hope that seeing my hard work inspires them to also work hard, follow their hearts and always do the right thing.

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Jasmin Boutique Boca Raton

What challenges have you faced since opening Jasmin Boutique Boca Raton?

As with any business, financing, making the right decisions and ultimately execution were all challenges.


When you visit Jasmin Boutique Boca Raton, you will see the culmination of these challenges come to life with collections that reflect a timeless, ageless, elegance.

My most notable quote is my personal motto, “A Woman Dressed with Confidence Impacts the World,” which is the driving force on all of my buying trips. I am thinking of the woman at work, the mother at her child’s school activity or at a social event.

Jasmin Boutique Boca Raton

What is truly unique about your business?

The concierge concept in business is not new, however it is certainly less common today. We believe in bringing back this approach to provide our customers with an exceptional experience. Jasmin Boutique Boca Raton is a full service vendor happy to accommodate clients’ needs if those needs are special order requests, extended hours, private or personalized shopping. We also host events and give style tutorials via social media.

Our staff includes skilled stylists who will make certain our clients will look their very best when they shop Jasmin Boutique.

Jasmin Boutique Boca Raton

Why should MBMom readers become your customers?

All shoppers are unique. We see people who come into the shops as clients, not only customers, and give them personalized attention. Our goal is to connect with our clients and create long term relationships. We know their name, story, and style so we can help them build a wardrobe that complements their lifestyle.

Jasmin Boutique Boca Raton

What new and exciting things are coming up for Jasmin Boutique Boca?

Currently, we feature brands such as Alice & Olivia, DVF, Elie Tahari, J Brand Jeans, Joie, Schoen by Yu, Ted Baker, Wolford, and Yumi Kim just to name a few. For the first year, my focus has been on buying from the east coast. This coming year, I look forward to expanding to the west coast.

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Each season, we bring in new lines of high quality, competitively priced mid to high-end luxury lines to suit everyone’s budget and lifestyle.

Jasmin Boutique Boca Raton

I have also recently started managing a men’s clothing store, Swatches and Rags, located in Delray Beach. We plan to introduce men’s fashion to my Boca location later this year.

Jasmin Boutique Boca Raton

What do you love about living and working in South Florida?

Living in South Florida has given me the opportunity to interact with women from so many walks of life. As an active member of the Junior League, I have the privilege of volunteering and helping others while being surrounded by smart, supportive and kind women. Plus the 80 degree weather!

Jasmin Boutique Boca Raton

101 Plaza Real South, Suite C

Boca Raton


Jasmin Boutique Boca Raton

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Jasmin Boutique Boca Raton on Modern Boca Mom