MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.
Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.
Today’s featured Modern Boca MOMpreneur is...the founder of Robyn Elise Public Relations, Robyn Wellikoff!
Tell us a little bit about your background, motherhood and what inspired you to found Robyn Elise PR…
I grew up in South Florida and attended the University of Florida. After graduating with a degree in Public Relations, I decided to move to the media capital of the world: New York City. During my 14 years in the public relations industry, I have worked with a variety of iconic brands. These include Kiehl’s Since 1851, Coppertone, Cetaphil, Crest Whitestrips and more.
I loved the excitement of living in New York and working with such great clients to create successful public relations campaigns and launch new products. Whether working with the top magazines and television shows, celebrities or creating a great media event, I have always enjoyed understanding the right way to infuse brands into pop-culture conversations.
I got married to the most incredible man 12 years ago, had two amazing boys and moved to the New York suburbs. I was working incredibly long days, commuting into the city and traveling a lot. With only seeing the kids 30 minutes a day, five days a week, I wanted a change, both personally and professionally.
So you moved to South Florida…
I wanted to find a better work-life balance where I could be a successful mom, business owner and also be near family. I saw a need in the area to take the knowledge I learned while living and working in NYC with top-tier brands and bring that talent to South Florida.
Robyn Elise Public Relations, Inc. was started to bring brand awareness to both national and local businesses. I utilize my knowledge from working in the media capital of the world and offer my clients cost-effective pricing.
What’s unique about Robyn Elise PR and why should MBMom readers consider becoming your clients?
At Robyn Elise PR, I am able to work with a variety of different clients, both national and local, to provide them with a personalized boutique experience and national agency reach. We create a true partnership, always keeping the client’s reputation top of mind.
We help local businesses generate brand awareness and word of mouth buzz throughout their communities. Our team is dedicated to listening to and working with clients to determine their brand positioning, target audiences and communications strategies. Whether introducing a client to the media, engaging with followers across social platforms or creating “out of the box” third party relationships, Robyn Elise PR brings fresh energy to each campaign we create.
What new and exciting things are coming up for your firm?
Robyn Elise PR is growing and beginning to work with more South Florida clients. With a pulse on industry trends and great relationships with local media, we are excited to continue to help local businesses generate awareness.
What do you love about living and working in South Florida?
Living in South Florida has provided me with the work-life balance flexibility I had been seeking. I can now conduct client meetings, engage in conversations with the media and also be there for my kids to do homework together or go to soccer practice. Previously, I was not able to do both and work always “won.”
Being able to run a successful business while also being a successful mom is a top priority for me and living here has opened those doors and made that possible!
Follow Robyn Elise PR on Social Media: