MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.
Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.
Today’s featured Modern Boca MOMpreneur is...the founder of Prenatal and Beyond Fit, Moji Doyle!
Tell us a little bit about your background, motherhood and what inspired you to start Prenatal and Beyond Fit…
I was born to a German mother and Persian father and was raised in Germany, England and France. I studied languages, law & economics at the University of Nice, France, where I also met my former husband. Since France was going into a recession, we decided to move to South Florida where his parents still reside today. With an international background, I worked for a technology firm in sales for over 4 years.
In the meantime, I had had my second child, working long hours and I didn’t want to have someone else raise my children. So when my youngest child, 13 months at the time, was diagnosed with a serious hip infection (he could have become crippled), I had to reevaluate my options. With a keen interest in health and wellness since the young age of 16 and the desire to help others, I decided to quit my corporate job and follow my dream to start up my own prenatal fitness business.
To my delight, I found that it was an untapped market, especially here in South Florida. It was super flexible, which was super important to me as a mom, and I could set my own hours and work around my children’s schedule.
I researched certifications extensively and other prenatal fitness businesses in the marketplace. I became certified as a Personal Trainer and Prenatal Fitness Coach in 2001 and shortly thereafter, the owner of a women’s gym offered me a position to teach prenatal fitness classes!
What’s unique about Prenatal and Beyond Fit and why should MBMoms become your clients?
What’s unique with Prenatal and Beyond Fit is that with my Pre & Postnatal Fitness Coaching (I offer in-home and via Facetime/Skype), I specifically target women who are trying to conceive, are expecting or have just had their baby. These are also women who would like to stay or get fit and be well prepared physically, mentally and emotionally for the big event or the postpartum period.
Since there is so much mixed information out there, new moms are often unsure what exercises they can do, and which ones they should avoid or modify as they become pregnant. Therefore, they stop exercising as soon as they are pregnant for fear of hurting their baby. With my expertise, I can give new and expectant moms peace of mind and teach them what they should be focusing on and what they should modify or avoid.
With my 15 years of knowledge in the field and experience as a mother of two, I’ve worked with hundreds of new and expectant moms. I’m also a contributing author and work closely with my clients’ doctors and midwives. Every workout is fun, safe and tailored to the client’s stage of pregnancy, fitness level and how a client is feeling on a given day.
What new and exciting things are coming up for your business?
Many expecting women today do not incorporate any form of exercise into their daily routine. My goal is to empower and educate as many women as possible to get or stay active before, during and after pregnancy. The benefits are not only tremendous for the mom, but also for the unborn child.
I’m continuously working on blog articles and exercise videos that are published to my website/blog and social media sites and I’ve been working on a number of e-books recently relative to diet and exercise. Even more exciting, I’m currently working on a project which will enable women to stay fit on their own from their smartphone or laptop.
What do you love about living and working in South Florida?
I am a beach girl/mermaid at heart and feel very privileged to be able to take a short walk to the beach and watch the sun rise and set. The beach is my sanity and “therapist” and it brings me joy and peace. I love waking up early, to see the day unfold; getting a workout in before I train my clients, or ride my bike.
I have wonderful clients and friends and amazing children. I feel very lucky and I think waking up in a beautiful surrounding contributes to my happiness.
Follow Prenatal and Beyond Fit:
Website-Prenatal and Beyond Fit
Instagram-Prenatal and Beyond Fit
Twitter-Prenatal and Beyond Fit