MOMpreneur Monday: Mommycise Fitness

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.


Today’s featured MOMpreneur is…Kim Goodman, Mommycise fitness founder and fitness professional.

Kim Goodman Mommycise Fitness 2

Being a new mother can be challenging at times, and yet you love it. The sleepless nights, the breastfeeding, etc. But something that you really dread is going back to work because it means time away from your newborn baby. Still, you’d like to have a job where you could be allowed to bring your baby with you. That would be ideal, sure… However, the modern workplace is not able to fully accommodate your needs as a new mother.

This is a dilemma that new moms often face, leaving them between a rock and a hard place. And you end up having only two options: becoming a stay-at-home mom or returning to your full-time job. It can be the hardest decision you have to make as a mother. Thank goodness we live in an age where we, as women, have more options. There are women that have chosen a path of their own and are succeeding at both, motherhood and business.

Luckily, one of them wants to share her story with you –and give a few tips to– other mommies out there looking to start their own businesses!

Mommycise Fitness Modern Boca Mom Action

Think of the rewards (not the risks)

Kim Goodman decided to establish her fitness empire, Mommycise fitness, after having her third baby three years ago. Kim wanted to get back into shape without having to leave her baby in the hands of a babysitter or a daycare center (which is something that all new moms want).

As a fitness expert, she was looking for an approach to this issue that represents an obstacle for many women looking to achieve their fitness goals. In a moment of complete brilliance, she decided to use her fitness background to develop an efficient, effective and safe 60-minute workout program that included her daughter Brynlee.

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Kim created an exercise program that resulted in a great workout for both her and her daughter. Now, South Florida mommies can achieve their fitness goals thanks to Kim’s unique workout, Mommycise fitness, available in two different locations: Miami and Fort Lauderdale.

According to Kim, emotional to financial challenges arose as the risk was great, but the reward was like nothing else. By bringing her program to hundreds of moms, she realized that anything is possible.

Mommycise Fitness Modern Boca Mom Group

Do something different (that satisfies you!)

She had enough motivation to bring something to the community that was different, effective and very needed. But she wasn’t about to just be satisfied; she wanted to be complete.

“Being a professional trainer for several years working with the best in the business, I was satisfied, but I was a creator. I loved to try new things as well as test and research what others were doing to see what really worked”, she expressed.

Believe in yourself (as a woman/mom)

Even though you have push the envelope business-wise, the fitness expert also pointed out that the key to self-empowerment is believing in yourself as a woman and a mother. She also warns that many people will tell you it can’t be done, and that it is up to you to believe in yourself enough to know you have what it takes.

Approach other MOMpreneurs (for advice)

Kim’s recommendation to other “MOM-preneurs” is for them to talk to other mom/women business owners and to seek inspiration to start something of your own.

“Just do it. If you have an idea, passion and motivation, there is nothing stopping you. Don’t depend on anyone else, you are the one who can make it happen”, she added.

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Start a business that works (for you)

There are many business ventures out there that can allow you to have it all, like Mommycise, which now offers licensing opportunities to new moms looking to open their own studio, as well as complete training, designed marketing materials, workout programming and support.

If you are looking to get into shape then you may want to check out some Personal Training Experts.

Mommycise Fitness Logo Modern Boca Mom

Don’t give up (on starting your own business)

Remember that as a mom/entrepreneur you are fearless because you have decided to have it all in life: to work for yourself and bring your baby to work. You’ve decided to have your own business and make your own hours. And you put your child (or children) first, always. So, don’t give up on your dreams.

All women are warriors, so fight for what you want for you and your family!

Follow Mommycise on Facebook HERE.

Visit for more information and class schedules.

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