MOMpreneur Monday: Atlas Party Rental

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.


Today’s featured MOMpreneur is…Heather Rouffe, a partner at one of the largest rental companies in South Florida, Atlas Party Rental.

Heather Head Shot

Tell us a little bit about yourself and your professional background…

I began my career in the non-profit world, working for the United Way of Broward County. I eventually accepted a position handling the fundraising and events for the National Multiple Sclerosis Society.

It was this step that led me to Atlas Party Rental where I took over the sales department and eventually became a partner in this family-owned rental business.

Atlas Party Rental Modern Boca Mom 1

What challenges did you face when transitioning to partner?

Atlas Party Rental was founded in 1984 by Sam Horowitz. Over the years, Sam’s daughter and her husband took over the company and grew it from a small ‘mom and pop’ to one of the largest rental companies in South Florida.

In 2012, I was invited to become a partner in the company. This would mark the first time in over 30 years that this family run business allowed an “outsider’ in.


What is unique about Atlas Party Rental?

Atlas Party Rental is unique in that they have a strong understanding that the product they rent is not unique– anyone can rent a white porcelain plate.

With that understanding in mind, the entire business-model is built around solidifying strong relationships and becoming a one-stop-shop for their clients. They treat themselves as the nucleus of the event world and are able to offer resources and connections that most other rental companies wouldn’t spend the time to facilitate. In a sentence, Atlas looks at their clients as relationships, not transactions.

READ  MOMpreneur Monday: Author Suzanne Kline

Atlas Party Rental Modern Boca Mom 2

Why should MBMom readers become your customers?

The obvious answer is, Atlas is fun! We liken ourselves to the Bloomingdales of the event world. There is an endless selection of linens, chargers, flatware, china, glassware and so much more. When you bring Atlas to your table, you are bringing stylish décor that your guests will love.

What exciting things are coming up for your business?

Atlas is moving into a much larger space in mid-November (2015). The new location will offer a fresh client experience, more room to design tables and create inspiration for events as well as provide a much larger office space and warehouse.

Stay tuned for a large grand opening party!

Atlas Party Rental Modern Boca Mom 3

What do you LOVE about living in South Florida?

I love the weather! South Florida is a great place for raising a family because you never have to worry about a snow day keeping you inside and bored.

Follow Atlas Party Rental on Facebook HERE.

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