Why Setting the “Stage” Will Get Your Home SOLD

From Modern Boca Real Estate Mom…

Boca Raton home staging

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For most people, selling their home and moving is a BIG deal. Those small details can make all the difference, if you have a garage in your home it might be worth considered reflooring your garage through a company similar to garage flooring llc. You want to wow everyone with every aspect of your home after all. When you do move into your new home, make sure that one of the first things you do is install security cameras. For most of us, the equity in our home is our most significant financial investment. So when the time comes to sell, you’re looking to get the most money from your property in order to move on to the next chapter of your life, as well as keep disruption to your household to a minimum.

You’ve heard stories from your friends, your mother-in-law — maybe you’re going through this yourself right now — with a parade of endless showings, maybe a few “low-ball” offers and mounting frustration with: (circle one) your agent/ your neighbor/ the market/ your spouse.

It’s no secret, selling a home can be STRESSFUL. So, how do we as reasonable, good people who just want to MOVE already, get a home sold fast and for top dollar?

The answer is Boca Raton home staging.

Staging your home for sale is arguably as important in the sale of your home as putting it on the MLS, and should be part of any serious listing plan. In my opinion, it is the most under-utilized but MOST important component of marketing a property.

As a real estate agent, I see the difference first-hand. A staged home consistently sells for closer to asking price and spends less time on the market than one that has not been staged. In fact, I believe in staging so much, that I personally stage all my listings at my own expense, and even launched a separate staging company called ReStyle Home to help folks get the highest possible price for their home.

Let’s back up for a minute. What is “staging”?

Boca Raton home staging (also called real estate styling, house staging or real estate staging) is about visually marketing a property and setting the “stage” for buyers to create an emotional connection to the property. That emotional connection is what sells homes.

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Have you ever been to a model home? Better, yet – have you ever BOUGHT a home after seeing the model? (I have!)

Why do they bother? Why not let the house speak for itself? They could just have a big empty house. Developers stage because they know that staging homes makes money.

In the same way, staging your home for sale will ultimately make you money.

Boca Raton home staging

Think of Boca Raton home staging as an investment…

…and one with darn good margins at that. Staging consistently provides AT LEAST a 100% return on investment (and usually more like 300%-400%). A study conducted by the National Association of Realtors (NAR) shows that for every $100 invested in staging, the return is around $400 added on to the value of the home. For example, if you spend $500 to $2,500 on staging, the added perceived value to the property can be $2,000 – $10,000.

NAR reported in that same study that an average price reduction is between 10-20%. For example, a $400,000 house can be reduced by $40,000 – $80,000 as it remains on the market. In essence, a $500-$2,500 investment in staging to can save you from from a costly price reduction of $20,000 or more if your property doesn’t sell quickly.

Boca Raton home staging

This is just one example of how Boca Raton home staging makes all the difference in the sale of a home:

My clients Randee and Barry had their condo on the market for 9 months (pictured above and below). They took the unit off the market and I was brought on as the new listing agent. They had never considered staging and were willing to give it a try.

We made relatively minor changes using their existing furnishings – we mostly edited and refreshed. By removing unnecessary furnishings, applying fresh coats of paint for the bedrooms and generally editing and organizing their belongings, we succeeded in re-energizing the apartment and making it fresh and appealing to buyers. We received our first offer within 36 hours and were under contract in 2 weeks. If you’re still struggling to sell your home for whatever reason, it might be a good idea to consulting CT Cash Homes LLC because we buy houses Connecticut. They could advise you on how to get a quick sale through for your home if you were in a financial pinch.

Boca Raton home staging

This just serves to further illustrate that selling a home is not only about the process (putting it on the MLS, etc.), but also the product. You can run yourself ragged marketing a property, but if it’s simply not appealing to buyers, its likely that it will remain on the market. As it sits on the market, the perceived value to buyers diminishes.

If your goal is to get the maximum return on your real estate investment, staging needs to be part of your toolbox. You only get one chance to make a first impression and the proof that staging works is in the countless stories and testimonials.

Boca Raton home staging

To learn more about home staging, why it works, how it works, or if you need help staging and want to appear as a reader restyle for a future article, I invite you to contact me or visit my website at www.restylehomestaging.com or call (or text!) at 561.789.7084.

Margaret Schaffer aka The Modern Boca Real Estate Mom is a home staging expert living, playing and raising two little ones in beautiful Boca Raton.

One thought on “Why Setting the “Stage” Will Get Your Home SOLD”

  1. Really interesting article? I’m in the process of listing my home and I’m wondering what are some inexpensive things I can do myself to improve first impressions?

    Thank you,


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