MOMpreneur Monday: Are You Kidding?

MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur.

Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday on MBMom, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas.

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Today’s featured MOMpreneur is the founder of a business her young son inspired, the children’s sock company Are You Kidding?  Meet Rachel Martinez!

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Like most MBMoms, you’ve probably spent a fair amount of time dreaming about what your child might become one day. A lawyer, an astronaut, President of the United States perhaps? I know I refused to name #dailybabyavery anything short of a “CEO power name” when I gave birth to her.

So, what if your child started to show his career promise at the age of 6? Would you support them? Would you quit your full-time job to become his or her MOMpreneur mentor?

Um…can I plead the fifth?

Well, that’s what makes this MOMpreneur Monday story so unique. Rachel Martinez took her young son Sebastian’s passion for designing socks and is building a thriving business around it.

Are You Kidding?  No, I’m not…read on…


You’re a brave mom to take such a big business risk! Call me impressed! Tell me about how this family entrepreneurial adventure got started.

I am a 35 year old mother of 2 boys (6 & 8 years old). For the past 13 years, I have worked in the media/advertising sales world.  12 of those were at Televisa Publishing and the past year I have been working from home representing Robb Report Mexico and Forbes Mexico. 

I left my full time job a year ago because I knew that my passion has always been to start my own company.  Being a mom changed my outlook on my career.

I wanted to make a career for myself instead of making a career for someone else. 

Most of all, I wanted to create something that my entire family could be involved in.

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So you decided to launch Are You Kidding?

I actually started Are You Kidding back in 2008 with a friend; only we started it in a different direction.  Working full time, our company pretty much got stuck. But, I always knew I had something that could be great with the name.

My 6-year old son, Sebastian, has always had an obsession with fun and crazy socks.  Last year it occurred to me to ask him if he would like to design his own socks.  He was so happy that he sat right down and started drawing.  After he drew his first sock he asked me to make a hole in it so that he could put it on (obviously that was not possible).

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After seeing his passion, I knew we had a great concept that we could work with.  I found a manufacturing company in Central America to produce our socks and out came the Are You Kidding? Socks by Sebastian Sock Line.

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Besides your young, fabulous designer, what makes your business unique?

What makes our business unique is that you have the passion of a 6-year old boy behind the brand.

Anyone can sell socks…but not anyone has a great story to tell about the socks.

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Sebastian loves talking to people abut his socks and you can really see how everything he says comes from his heart.

Why should my readers buy Are You Kidding? socks for their kids? 

First, our socks are excellent quality.  If they can take a beating from my kids, they will last a lifetime. 

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Like I mentioned, there are tons of socks out there but with Are You Kidding? you are supporting a child who is expressing himself through his socks.

What do you envision for your family business going forward? 

Sebastian is constantly trying to come up with new sock ideas for the future collections!  

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Besides more sock designs, we are also working on a clothing collection to continue showing off our Are You Kidding? styles.  My 8 year old told me he wanted to design t-shirts so maybe we will have a t-shirt collection designed by him soon?

What do you love about living and working in South Florida?

I was born and raised in South Florida.  Many people are born here and leave and many people wind up living here from other states or countries.  I have always loved living here and wouldn’t change it for the world. 

Besides the great weather and the many activities it allows us to do with our kids, my family is here and Miami is who I am.

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MBMoms, meet the next sock mogul of South Florida!  And, what better time to update your kids’ sock fashion collection than now, back-to-school time!

Check out their website at: www.areyoukidding.net.

And LIKE them on Facebook!


Now tell us, how do you let your children express themselves?  Comment below!